Wine is the perfect gift.
A bottle of wine is disposable, it will not be another object that accumulates in your home. You drink it and it disappears.
Freedom from shopping slavery: wine is easy to find, available, not time consuming.
Great choice: there are so many different wines out there!
Wine is personal and communicates, it´s not just another anonymous gadget.
Easy to manage if you forgot to buy a last minute present: you sure have a bow in a drawer.
15 $: bubbles on a budget? Go for a Cremant, Cava or a Prosecco. Still wines, red and white: choose an up and coming wine region (Gran Canaria, Portugal, Chile): lots of quality for price. Also up and coming producers in well established regions can surprise you! Amazing Rosé wines from Spain.
25 $$ bubbles: Cremant de Bourgogne (I love Blanc de Noir). Wines from Sicily (Etna region is called the new Bourgogne = Burgundy) or classic wines such Chablis, Riesling, Côtes du Rhône.
$$$: Champagne babe! Barolo, Bordeaux, Burgundy, Hermitage, Super Tuscans, Napa, Pinot Noir from Oregon. Choose famous brands. Maybe a wine with age potential?